If you are in the e-commerce world and you don't know how many users are landing on your page, the conversion rate of users to paying customers and the cost of that user landing on the page (versus the profit you make in sales), you may not be in the industry too long. SEO is one way to get an audience, but sometimes you have to pay for users, and you have to know what that converts to. If you have returning clients, it's important to know the average retention you will have, as well. We track so much information on our users at TuneBash. There is a great quote that I use, and it's goo
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